We Are So Much More
EKH Media is a media company. It is not a digital marketing company. The difference is subtle and will likely escape most. That’s because we can do everything they do, but do it from a place several levels deeper.
During a conversation I had recently with Larry Marine, our expert in User Experience, it became clear that the people we want to bring aboard and train for key roles across many disciplines are those with a background in cognitive sciences. That’s because we look at our clients as complex organisms needing symbiotic relations based on emotional connections. They are the purveyors of solutions often found by solving a problem they had themselves. However, it is not unusual for them to find themselves too close to be aware how special their story actually is.
At EKH Media, we look at the various places our client’s story is being told and ensure the assets being created do more that tick boxes; that’s why we emphasize communications coaching/media training, user experience, video business cards and podcasting over SEO. We are focused on what people come away with after interacting with our client’s brand instead of tricks used to simply gather eyeballs.
There is nobody better to tell the story of a small business than the person who took a dream and put the details around it to make it a vision. That is often, but not always, the founder. We provide storytelling tools, training to most effectively use them and in some cases, personnel allowing the vision keeper to avoid being bogged down in the technical details they have no interest in.
Don’t look for a digital marketing company to come in and craft your story. We know your story already exists, and simply needs to be told in a way so the heart of your brand doesn’t get lost in mixed message created by digital marketers. Remember, when you find yourself most animated talking about what your company does, your audience is also most interested.