There is nobody better to tell the story of a small business than the person who took a dream and put the details around it to make it a vision.
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The advice was sound, but I wonder if I was actually finding a way to speak to the Mr. Milk Toast self I was seeing in the mirror. After all, I wouldn’t be the first person to use projection as a means of self-protection.
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Unless you are having a discussion during a chance meeting, anybody looking to help with your marketing should have taken time to do a basic search of your online presence. They will have looked at your website and the major social media sites. If they haven’t done even this level of background research, RUN!
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One of the most valuable substances on the planet essentially starts as a lump of coal.
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